The Seven C’s of Effective Business Communication

<!--[if gte mso 9]><xml> <w:WordDocument> <w:View>Normal</w:View> <w:Zoom>0</w:Zoom> <w:TrackMoves/> <w:TrackFormatting/> <w:PunctuationKerning/> <w:ValidateAgainstSchemas/> <w:SaveIfXMLInvalid>false</w:SaveIfXMLInvalid> <w:IgnoreMixedContent>false</w:IgnoreMixedContent> <w:AlwaysShowPlaceholderText>false</w:AlwaysShowPlaceholderText> <w:DoNotPromoteQF/> <w:LidThemeOther>EN-US</w:LidThemeOther> <w:LidThemeAsian>X-NONE</w:LidThemeAsian> <w:LidThemeComplexScript>AR-SA</w:LidThemeComplexScript> <w:Compatibility> <w:BreakWrappedTables/> <w:SnapToGridInCell/> <w:WrapTextWithPunct/> <w:UseAsianBreakRules/> <w:DontGrowAutofit/> <w:SplitPgBreakAndParaMark/> <w:EnableOpenTypeKerning/> <w:DontFlipMirrorIndents/> <w:OverrideTableStyleHps/> </w:Compatibility> <m:mathPr> <m:mathFont m:val="Cambria Math"/> <m:brkBin m:val="before"/> <m:brkBinSub m:val="--"/> <m:smallFrac m:val="off"/> <m:dispDef/> <m:lMargin m:val="0"/> <m:rMargin m:val="0"/> <m:defJc m:val="centerGroup"/> <m:wrapIndent m:val="1440"/> <m:intLim m:val="subSup"/> <m:naryLim m:val="undOvr"/> </m:mathPr></w:WordDocument> </xml><![endif]--> <div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-outline-level: 1;"> <b><i><u><span style="font-family: "Times New Roman",serif; font-size: 20.0pt; mso-fareast-font-family: "Times New Roman"; mso-font-kerning: 18.0pt;">The Seven C’s of Effective Business Communication</span></u></i></b></div> <div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-outline-level: 3; text-align: justify;"> <span style="font-family: "Times New Roman",serif; font-size: 15.0pt; mso-ascii-theme-font: major-bidi; mso-bidi-theme-font: major-bidi; mso-hansi-theme-font: major-bidi;">These Seven C’s are also known by the name of the “Principles of <b>Effective Communication</b> (EBC)”. And called <i>Seven C’s</i> because the every letter begins with the name of C and they are seven in number. </span><span style="color: black; font-family: "Times New Roman",serif; font-size: 15.0pt; mso-bidi-font-family: Arial; mso-bidi-font-weight: bold; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: "Times New Roman";">Although they are just seven small words beginning with a letter “C” but their importance for effective business communication is same as the importance of<u> seven seas </u>for the world.</span></div> <div align="center" class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-outline-level: 3; text-align: center;"> <b style="mso-bidi-font-weight: normal;"><i><u><span style="color: black; font-family: "Times New Roman",serif; font-size: 20.0pt; mso-bidi-font-family: Arial; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: "Times New Roman";">Importance of the Seven C’s</span></u></i></b><span style="color: black; font-family: "Times New Roman",serif; font-size: 20.0pt; mso-bidi-font-family: Arial; mso-bidi-font-weight: bold; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: "Times New Roman";"></span></div> <div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-outline-level: 3;"> <span style="color: black; font-family: "Times New Roman",serif; font-size: 15.0pt; mso-bidi-font-family: Arial; mso-bidi-font-size: 20.0pt; mso-bidi-font-weight: bold; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: "Times New Roman";">The Seven C’s can be applicable for the both sort of Communication i.e. Oral and Written. To compose an effective Written or Oral messages these Principles provide us the guide lines, that how an effective message can be written to stimulate the reader for the desired Outcome/Output/results. </span></div> <div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-outline-level: 3;"> <span style="color: black; font-family: "Times New Roman",serif; font-size: 15.0pt; mso-bidi-font-family: Arial; mso-bidi-font-size: 20.0pt; mso-bidi-font-weight: bold; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: "Times New Roman";">The Seven C’s has a much wide scope because these are applicable for each and every one during the course of a whole day. Weather is he giving presentation, facilitate meetings, participating in conference calls, doing conversation with his/her fellows, chatting, playing, etc.</span></div> <div class="MsoNormal"> <span style="font-family: "Times New Roman",serif; font-size: 15.0pt; line-height: 115%; mso-fareast-font-family: "Times New Roman";"><br /> “The message is said to be <u>effective</u> when the receiver understands the same meaning that the sender was intended to convey”. For any communication in business, in order to be an effective, it must have these seven qualities.</span></div> <div class="MsoNormal"> <br /></div> <div class="MsoListParagraphCxSpFirst" style="line-height: normal; margin-left: .75in; mso-add-space: auto; mso-list: l12 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-indent: -.25in;"> <span style="font-family: "Book Antiqua",serif; font-size: 17.0pt; mso-bidi-font-family: "Book Antiqua"; mso-fareast-font-family: "Book Antiqua";"><span style="mso-list: Ignore;">1.<span style="font: 7.0pt "Times New Roman";">   </span></span></span><span dir="LTR"></span><span style="font-family: "Book Antiqua",serif; font-size: 17.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: major-bidi;">Completeness</span></div> <div class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin-left: .75in; mso-add-space: auto; mso-list: l12 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-indent: -.25in;"> <span style="font-family: "Book Antiqua",serif; font-size: 17.0pt; mso-bidi-font-family: "Book Antiqua"; mso-fareast-font-family: "Book Antiqua";"><span style="mso-list: Ignore;">2.<span style="font: 7.0pt "Times New Roman";">   </span></span></span><span dir="LTR"></span><span style="font-family: "Book Antiqua",serif; font-size: 17.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: major-bidi;">Conciseness</span></div> <div class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin-left: .75in; mso-add-space: auto; mso-list: l12 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-indent: -.25in;"> <span style="font-family: "Book Antiqua",serif; font-size: 17.0pt; mso-bidi-font-family: "Book Antiqua"; mso-fareast-font-family: "Book Antiqua";"><span style="mso-list: Ignore;">3.<span style="font: 7.0pt "Times New Roman";">   </span></span></span><span dir="LTR"></span><span style="font-family: "Book Antiqua",serif; font-size: 17.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: major-bidi;">Consideration</span></div> <div class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin-left: .75in; mso-add-space: auto; mso-list: l12 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-indent: -.25in;"> <span style="font-family: "Book Antiqua",serif; font-size: 17.0pt; mso-bidi-font-family: "Book Antiqua"; mso-fareast-font-family: "Book Antiqua";"><span style="mso-list: Ignore;">4.<span style="font: 7.0pt "Times New Roman";">   </span></span></span><span dir="LTR"></span><span style="font-family: "Book Antiqua",serif; font-size: 17.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: major-bidi;">Concreteness</span></div> <div class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin-left: .75in; mso-add-space: auto; mso-list: l12 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-indent: -.25in;"> <span style="font-family: "Book Antiqua",serif; font-size: 17.0pt; mso-bidi-font-family: "Book Antiqua"; mso-fareast-font-family: "Book Antiqua";"><span style="mso-list: Ignore;">5.<span style="font: 7.0pt "Times New Roman";">   </span></span></span><span dir="LTR"></span><span style="font-family: "Book Antiqua",serif; font-size: 17.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: major-bidi;">Clarity</span></div> <div class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin-left: .75in; mso-add-space: auto; mso-list: l12 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-indent: -.25in;"> <span style="font-family: "Book Antiqua",serif; font-size: 17.0pt; mso-bidi-font-family: "Book Antiqua"; mso-fareast-font-family: "Book Antiqua";"><span style="mso-list: Ignore;">6.<span style="font: 7.0pt "Times New Roman";">   </span></span></span><span dir="LTR"></span><span style="font-family: "Book Antiqua",serif; font-size: 17.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: major-bidi;">Courtesy</span></div> <div class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin-left: .75in; mso-add-space: auto; mso-list: l12 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-indent: -.25in;"> <span style="font-family: "Book Antiqua",serif; font-size: 17.0pt; mso-bidi-font-family: "Book Antiqua"; mso-fareast-font-family: "Book Antiqua";"><span style="mso-list: Ignore;">7.<span style="font: 7.0pt "Times New Roman";">   </span></span></span><span dir="LTR"></span><span style="font-family: "Book Antiqua",serif; font-size: 17.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: major-bidi;">Correctness</span></div> <div class="MsoListParagraphCxSpLast" style="line-height: normal; mso-add-space: auto; mso-list: l17 level1 lfo2; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-indent: -.25in;"> <b><i><span style="font-family: "Times New Roman",serif; font-size: 20.0pt; mso-ascii-theme-font: major-bidi; mso-bidi-theme-font: major-bidi; mso-fareast-font-family: "Times New Roman"; mso-fareast-theme-font: major-bidi; mso-hansi-theme-font: major-bidi;"><span style="mso-list: Ignore;">1.<span style="font: 7.0pt "Times New Roman";">  </span></span></span></i></b><span dir="LTR"></span><b><i><u><span style="font-family: "Times New Roman",serif; font-size: 20.0pt; mso-ascii-theme-font: major-bidi; mso-bidi-theme-font: major-bidi; mso-hansi-theme-font: major-bidi;">Completeness:</span></u></i></b><b><i><span style="font-family: "Times New Roman",serif; font-size: 20.0pt; mso-ascii-theme-font: major-bidi; mso-bidi-theme-font: major-bidi; mso-hansi-theme-font: major-bidi;"></span></i></b></div> <div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"> <span style="font-family: "Times New Roman",serif; font-size: 15.0pt; mso-ascii-theme-font: major-bidi; mso-bidi-theme-font: major-bidi; mso-hansi-theme-font: major-bidi;">By completeness means “the message must bear all the necessary information to bring the response you desire”. One of the most famous terms use under this title is the “5’w’s”. 5’w’s includes Who, What, When, Where and Why. </span></div> <div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"> <span style="font-family: "Times New Roman",serif; font-size: 15.0pt; mso-ascii-theme-font: major-bidi; mso-bidi-theme-font: major-bidi; mso-hansi-theme-font: major-bidi;">The 5’w’s means while composing an effective message we have to think about the receiver (You Attitude). And also have to answer each of the above 5’w’s. </span></div> <div class="MsoNoSpacing" style="text-align: justify;"> <span style="font-family: "Times New Roman",serif; font-size: 15.0pt;">The five question method is useful when you write requests, announcements, or other informative messages. For instance, to order (request) merchandise, make clear WHAT you want, WHEN u need it, WHERE it is to be sent.</span></div> <div class="MsoNoSpacing" style="text-align: justify;"> <br /></div> <div class="MsoNoSpacing" style="text-align: justify;"> <span style="font-family: "Times New Roman",serif; font-size: 15.0pt;">While composing an effective message we have to bear the following points in mind.</span></div> <div class="MsoNoSpacing" style="text-align: justify;"> <br /></div> <div class="MsoNoSpacing" style="margin-left: 39.9pt; mso-list: l0 level1 lfo4; text-align: justify; text-indent: -.25in;"> <span style="font-family: "Courier New"; font-size: 15.0pt; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;">o<span style="font: 7.0pt "Times New Roman";">   </span></span></span><span dir="LTR"></span><span style="font-family: "Times New Roman",serif; font-size: 15.0pt;">Provide all necessary information.</span></div> <div class="MsoNoSpacing" style="margin-left: 39.9pt; mso-list: l0 level1 lfo4; text-align: justify; text-indent: -.25in;"> <span style="font-family: "Courier New"; font-size: 15.0pt; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;">o<span style="font: 7.0pt "Times New Roman";">   </span></span></span><span dir="LTR"></span><span style="font-family: "Times New Roman",serif; font-size: 15.0pt;">Answer all questions asked.</span></div> <div class="MsoNoSpacing" style="margin-left: 39.9pt; mso-list: l0 level1 lfo4; text-align: justify; text-indent: -.25in;"> <span style="font-family: "Courier New"; font-size: 15.0pt; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;">o<span style="font: 7.0pt "Times New Roman";">   </span></span></span><span dir="LTR"></span><span style="font-family: "Times New Roman",serif; font-size: 15.0pt;">Give something extra, when desire.</span></div> <div align="center" class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;"> <b><i><u><span style="font-family: "Times New Roman",serif; font-size: 20.0pt; mso-ascii-theme-font: major-bidi; mso-bidi-theme-font: major-bidi; mso-hansi-theme-font: major-bidi;">Benefits of Completeness</span></u></i></b></div> <div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"> <span style="font-family: "Times New Roman",serif; font-size: 15.0pt; mso-ascii-theme-font: major-bidi; mso-bidi-theme-font: major-bidi; mso-hansi-theme-font: major-bidi;">Completeness offers numerous benefits.</span></div> <div class="MsoListParagraphCxSpFirst" style="line-height: normal; mso-add-space: auto; mso-list: l7 level1 lfo3; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-indent: -.25in;"> <span style="font-family: Symbol; font-size: 15.0pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">        </span></span></span><span dir="LTR"></span><span style="font-family: "Times New Roman",serif; font-size: 15.0pt; mso-ascii-theme-font: major-bidi; mso-bidi-theme-font: major-bidi; mso-hansi-theme-font: major-bidi;">Complete messages are more likely to produce desired results.</span></div> <div class="MsoListParagraphCxSpMiddle" style="line-height: normal; mso-add-space: auto; mso-list: l7 level1 lfo3; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-indent: -.25in;"> <span style="font-family: Symbol; font-size: 15.0pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">        </span></span></span><span dir="LTR"></span><span style="font-family: "Times New Roman",serif; font-size: 15.0pt; mso-ascii-theme-font: major-bidi; mso-bidi-theme-font: major-bidi; mso-hansi-theme-font: major-bidi;">They can do a better job of building goodwill.</span></div> <div class="MsoListParagraphCxSpMiddle" style="line-height: normal; mso-add-space: auto; mso-list: l7 level1 lfo3; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-indent: -.25in;"> <span style="font-family: Symbol; font-size: 15.0pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">        </span></span></span><span dir="LTR"></span><span style="font-family: "Times New Roman",serif; font-size: 15.0pt; mso-ascii-theme-font: major-bidi; mso-bidi-theme-font: major-bidi; mso-hansi-theme-font: major-bidi;">Complete messages help to avert the costly lawsuits.</span></div> <div class="MsoListParagraphCxSpMiddle" style="line-height: normal; mso-add-space: auto; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"> <br /></div> <div class="MsoListParagraphCxSpLast" style="line-height: normal; mso-add-space: auto; mso-list: l17 level1 lfo2; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-indent: -.25in;"> <b><i><span style="font-family: "Times New Roman",serif; font-size: 20.0pt; mso-ascii-theme-font: major-bidi; mso-bidi-font-size: 15.0pt; mso-bidi-theme-font: major-bidi; mso-fareast-font-family: "Times New Roman"; mso-fareast-theme-font: major-bidi; mso-hansi-theme-font: major-bidi;"><span style="mso-list: Ignore;">2.<span style="font: 7.0pt "Times New Roman";">  </span></span></span></i></b><span dir="LTR"></span><b><i><u><span style="font-family: "Times New Roman",serif; font-size: 20.0pt; mso-ascii-theme-font: major-bidi; mso-bidi-font-size: 15.0pt; mso-bidi-theme-font: major-bidi; mso-hansi-theme-font: major-bidi;">Conciseness:</span></u></i></b><b><i><span style="font-family: "Times New Roman",serif; font-size: 20.0pt; mso-ascii-theme-font: major-bidi; mso-bidi-font-size: 15.0pt; mso-bidi-theme-font: major-bidi; mso-hansi-theme-font: major-bidi;"></span></i></b></div> <div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"> <span style="font-family: "Times New Roman",serif; font-size: 15.0pt; mso-ascii-theme-font: major-bidi; mso-bidi-theme-font: major-bidi; mso-hansi-theme-font: major-bidi; text-transform: uppercase;">C</span><span style="font-family: "Times New Roman",serif; font-size: 15.0pt; mso-ascii-theme-font: major-bidi; mso-bidi-theme-font: major-bidi; mso-hansi-theme-font: major-bidi;">onciseness means “The message only contains the information only relating to the topic and don’t have irrelevant information.” And writer also strives to make the small and simple sentence which are easily understandable by receiver. A concise message saves time of both the sender and the receiver.</span></div> <span style="mso-spacerun: yes;"> </span><span style="font-size: 15.0pt; mso-ascii-font-family: "Times New Roman"; mso-ascii-theme-font: major-bidi; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: major-bidi; mso-hansi-font-family: "Times New Roman"; mso-hansi-theme-font: major-bidi;">Conciseness In a business message can be achieved by avoiding wordy expressions and repetition.</span><span style="font-size: 15.0pt;"> Achieving conciseness does not mean to loose completeness of message.</span><br /> <div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"> <span style="font-family: "Times New Roman",serif; font-size: 15.0pt; mso-ascii-theme-font: major-bidi; mso-bidi-theme-font: major-bidi; mso-hansi-theme-font: major-bidi;">While composing a conciseness in message we have to bear following points in mind.</span></div> <div class="MsoListParagraphCxSpFirst" style="line-height: normal; mso-add-space: auto; mso-list: l5 level1 lfo5; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-indent: -.25in;"> <span style="font-family: "Courier New"; font-size: 15.0pt; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;">o<span style="font: 7.0pt "Times New Roman";">   </span></span></span><span dir="LTR"></span><span style="font-family: "Times New Roman",serif; font-size: 15.0pt; mso-ascii-theme-font: major-bidi; mso-bidi-theme-font: major-bidi; mso-hansi-theme-font: major-bidi;">Eliminate wordy expressions.</span></div> <div class="MsoListParagraphCxSpMiddle" style="line-height: normal; mso-add-space: auto; mso-list: l5 level1 lfo5; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-indent: -.25in;"> <span style="font-family: "Courier New"; font-size: 15.0pt; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;">o<span style="font: 7.0pt "Times New Roman";">   </span></span></span><span dir="LTR"></span><span style="font-family: "Times New Roman",serif; font-size: 15.0pt; mso-ascii-theme-font: major-bidi; mso-bidi-theme-font: major-bidi; mso-hansi-theme-font: major-bidi;">Include only relevant stuff. </span></div> <div class="MsoListParagraphCxSpLast" style="line-height: normal; mso-add-space: auto; mso-list: l5 level1 lfo5; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-indent: -.25in;"> <span style="font-family: "Courier New"; font-size: 15.0pt; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;">o<span style="font: 7.0pt "Times New Roman";">   </span></span></span><span dir="LTR"></span><span style="font-family: "Times New Roman",serif; font-size: 15.0pt; mso-ascii-theme-font: major-bidi; mso-bidi-theme-font: major-bidi; mso-hansi-theme-font: major-bidi;">Avoid unnecessary repetition.</span></div> <div align="center" class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;"> <b><i><u><span style="font-family: "Times New Roman",serif; font-size: 20.0pt; mso-ascii-theme-font: major-bidi; mso-bidi-font-size: 15.0pt; mso-bidi-theme-font: major-bidi; mso-hansi-theme-font: major-bidi;">Benefits of Conciseness</span></u></i></b></div> <div class="MsoListParagraphCxSpFirst" style="line-height: normal; mso-add-space: auto; mso-list: l11 level1 lfo6; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-indent: -.25in;"> <span style="font-family: Symbol; font-size: 15.0pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">        </span></span></span><span dir="LTR"></span><span style="font-family: "Times New Roman",serif; font-size: 15.0pt; mso-ascii-theme-font: major-bidi; mso-bidi-theme-font: major-bidi; mso-hansi-theme-font: major-bidi;">Conciseness saves time of both the sender and receiver.</span></div> <div class="MsoListParagraphCxSpMiddle" style="line-height: normal; mso-add-space: auto; mso-list: l11 level1 lfo6; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-indent: -.25in;"> <span style="font-family: Symbol; font-size: 15.0pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">        </span></span></span><span dir="LTR"></span><span style="font-family: "Times New Roman",serif; font-size: 15.0pt; mso-fareast-font-family: "Times New Roman";">Concise communication provides short and essential message in limited words to the receiver/audience. </span></div> <div class="MsoListParagraphCxSpMiddle" style="line-height: normal; mso-add-space: auto; mso-list: l1 level1 lfo7; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-indent: -.25in;"> <span style="font-family: Symbol; font-size: 15.0pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">        </span></span></span><span dir="LTR"></span><span style="font-family: "Times New Roman",serif; font-size: 15.0pt; mso-fareast-font-family: "Times New Roman";">Concise message is more appealing and comprehensible to the receiver/audience. </span></div> <div class="MsoListParagraphCxSpMiddle" style="line-height: normal; mso-add-space: auto; mso-list: l1 level1 lfo7; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-indent: -.25in;"> <span style="font-family: Symbol; font-size: 15.0pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">        </span></span></span><span dir="LTR"></span><span style="font-family: "Times New Roman",serif; font-size: 15.0pt; mso-fareast-font-family: "Times New Roman";">Concise message is non-repetitive in nature. </span></div> <div class="MsoListParagraphCxSpMiddle" style="line-height: normal; mso-add-space: auto; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"> <br /></div> <div class="MsoListParagraphCxSpMiddle" style="line-height: normal; mso-add-space: auto; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"> <br /></div> <div class="MsoListParagraphCxSpLast" style="line-height: normal; mso-add-space: auto; mso-list: l17 level1 lfo2; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-indent: -.25in;"> <b><i><span style="font-family: "Times New Roman",serif; font-size: 20.0pt; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">3.<span style="font: 7.0pt "Times New Roman";">  </span></span></span></i></b><span dir="LTR"></span><b><i><u><span style="font-family: "Times New Roman",serif; font-size: 20.0pt; mso-fareast-font-family: "Times New Roman";">Consideration:</span></u></i></b><b><i><span style="font-family: "Times New Roman",serif; font-size: 20.0pt; mso-fareast-font-family: "Times New Roman";"></span></i></b></div> <strong><span style="font-size: 15.0pt; font-weight: normal;">“Consideration demands to put oneself in the place of receiver</span></strong><span style="font-size: 15.0pt;"> while composing a message”. It refers to the use of “<b>You Attitude</b>”, emphases positive and pleasant facts, visualizing reader’s problems, desires, emotions and his/her response.</span><br /> <div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"> <span style="font-family: "Times New Roman",serif; font-size: 15.0pt; mso-fareast-font-family: "Times New Roman";">Effective communication must take the receiver/audience into consideration, i.e. the receiver/audience’s view points, background, mind-set, education level, etc.</span><span style="font-family: "Times New Roman",serif; font-size: 15.0pt; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> Ensure that the self-respect of the audience is maintained and their emotions are not at harm.</span><span style="font-family: "Times New Roman",serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span><span style="font-family: "Times New Roman",serif; font-size: 15.0pt; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Modify your words in message to suit the receiver/audience’s needs while making your message complete and meaningful.</span></div> <div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"> <br /></div> <div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"> <u><span style="font-family: "Times New Roman",serif; font-size: 15.0pt; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Example of You Attitude:</span></u></div> <div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"> <b><span style="font-family: "Times New Roman",serif; font-size: 15.0pt; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">We-Attitude:</span></b><span style="font-family: "Times New Roman",serif; font-size: 15.0pt; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> I am delighted to announce that we will be extending our hour<span style="mso-spacerun: yes;">                          </span>to make shopping more convenient.</span></div> <div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"> <b><span style="font-family: "Times New Roman",serif; font-size: 15.0pt; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">You-Attitude: </span></b><span style="font-family: "Times New Roman",serif; font-size: 15.0pt; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; text-transform: uppercase;">y</span><span style="font-family: "Times New Roman",serif; font-size: 15.0pt; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">ou will be able to shop evening with the extended hours. </span></div> <div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"> <span style="font-family: "Times New Roman",serif; font-size: 15.0pt; mso-ascii-theme-font: major-bidi; mso-bidi-theme-font: major-bidi; mso-hansi-theme-font: major-bidi;">While composing a Consideration in message we have to bear following points in mind.</span></div> <div class="MsoListParagraphCxSpFirst" style="line-height: normal; mso-add-space: auto; mso-list: l10 level1 lfo8; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-indent: -.25in;"> <span style="font-family: "Courier New"; font-size: 15.0pt; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;">o<span style="font: 7.0pt "Times New Roman";">   </span></span></span><span dir="LTR"></span><span style="font-family: "Times New Roman",serif; font-size: 15.0pt; mso-ascii-theme-font: major-bidi; mso-bidi-theme-font: major-bidi; mso-hansi-theme-font: major-bidi;">During the process of Consideration we have to understand the level of receiver.</span></div> <div class="MsoListParagraphCxSpMiddle" style="line-height: normal; mso-add-space: auto; mso-list: l10 level1 lfo8; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-indent: -.25in;"> <span style="font-family: "Courier New"; font-size: 15.0pt; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;">o<span style="font: 7.0pt "Times New Roman";">   </span></span></span><span dir="LTR"></span><span style="font-family: "Times New Roman",serif; font-size: 15.0pt; mso-ascii-theme-font: major-bidi; mso-bidi-theme-font: major-bidi; mso-hansi-theme-font: major-bidi;">Focus only on the related stuff.</span></div> <div class="MsoListParagraphCxSpMiddle" style="line-height: normal; mso-add-space: auto; mso-list: l10 level1 lfo8; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-indent: -.25in;"> <span style="font-family: "Courier New"; font-size: 15.0pt; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;">o<span style="font: 7.0pt "Times New Roman";">   </span></span></span><span dir="LTR"></span><span style="font-family: "Times New Roman",serif; font-size: 15.0pt; mso-ascii-theme-font: major-bidi; mso-bidi-theme-font: major-bidi; mso-hansi-theme-font: major-bidi;">Emphasize on the positive facts.</span></div> <div class="MsoListParagraphCxSpLast" style="line-height: normal; mso-add-space: auto; mso-list: l10 level1 lfo8; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-indent: -.25in;"> <span style="font-family: "Courier New"; font-size: 15.0pt; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;">o<span style="font: 7.0pt "Times New Roman";">   </span></span></span><span dir="LTR"></span><span style="font-family: "Times New Roman",serif; font-size: 15.0pt; mso-ascii-theme-font: major-bidi; mso-bidi-theme-font: major-bidi; mso-hansi-theme-font: major-bidi;">Avoid from the negative facts as much as we can.</span></div> <div align="center" class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;"> <b><i><u><span style="font-family: "Times New Roman",serif; font-size: 20.0pt; mso-ascii-theme-font: major-bidi; mso-bidi-font-size: 15.0pt; mso-bidi-theme-font: major-bidi; mso-hansi-theme-font: major-bidi;">Benefits of Consideration</span></u></i></b></div> <div class="MsoListParagraphCxSpFirst" style="line-height: normal; mso-add-space: auto; mso-list: l4 level1 lfo9; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-indent: -.25in;"> <span style="font-family: Symbol; font-size: 20.0pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 15.0pt; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">      </span></span></span><span dir="LTR"></span><span style="font-family: "Times New Roman",serif; font-size: 15.0pt; mso-ascii-theme-font: major-bidi; mso-bidi-theme-font: major-bidi; mso-hansi-theme-font: major-bidi;">Pose the good and pleasant effect.</span><span style="font-family: "Times New Roman",serif; font-size: 20.0pt; mso-ascii-theme-font: major-bidi; mso-bidi-font-size: 15.0pt; mso-bidi-theme-font: major-bidi; mso-hansi-theme-font: major-bidi;"></span></div> <div class="MsoListParagraphCxSpMiddle" style="line-height: normal; mso-add-space: auto; mso-list: l4 level1 lfo9; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-indent: -.25in;"> <span style="font-family: Symbol; font-size: 20.0pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 15.0pt; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">      </span></span></span><span dir="LTR"></span><span style="font-family: "Times New Roman",serif; font-size: 15.0pt; mso-ascii-theme-font: major-bidi; mso-bidi-theme-font: major-bidi; mso-hansi-theme-font: major-bidi;">Whenever next time same reader read this, he will read like a word view.</span><span style="font-family: "Times New Roman",serif; font-size: 20.0pt; mso-ascii-theme-font: major-bidi; mso-bidi-font-size: 15.0pt; mso-bidi-theme-font: major-bidi; mso-hansi-theme-font: major-bidi;"></span></div> <div class="MsoListParagraphCxSpMiddle" style="line-height: normal; mso-add-space: auto; mso-list: l4 level1 lfo9; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-indent: -.25in;"> <span style="font-family: Symbol; font-size: 20.0pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 15.0pt; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">      </span></span></span><span dir="LTR"></span><span style="font-family: "Times New Roman",serif; font-size: 15.0pt; mso-ascii-theme-font: major-bidi; mso-bidi-theme-font: major-bidi; mso-hansi-theme-font: major-bidi;">Length of the message is short which saves time both sender and receiver.</span><span style="font-family: "Times New Roman",serif; font-size: 20.0pt; mso-ascii-theme-font: major-bidi; mso-bidi-font-size: 15.0pt; mso-bidi-theme-font: major-bidi; mso-hansi-theme-font: major-bidi;"></span></div> <div class="MsoListParagraphCxSpMiddle" style="line-height: normal; mso-add-space: auto; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"> <br /></div> <div class="MsoListParagraphCxSpMiddle" style="line-height: normal; mso-add-space: auto; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"> <br /></div> <div class="MsoListParagraphCxSpLast" style="line-height: normal; mso-add-space: auto; mso-list: l17 level1 lfo2; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-indent: -.25in;"> <b><i><span style="font-family: "Times New Roman",serif; font-size: 20.0pt; mso-ascii-theme-font: major-bidi; mso-bidi-font-size: 15.0pt; mso-bidi-theme-font: major-bidi; mso-fareast-font-family: "Times New Roman"; mso-fareast-theme-font: major-bidi; mso-hansi-theme-font: major-bidi;"><span style="mso-list: Ignore;">4.<span style="font: 7.0pt "Times New Roman";">  </span></span></span></i></b><span dir="LTR"></span><b><i><u><span style="font-family: "Times New Roman",serif; font-size: 20.0pt; mso-ascii-theme-font: major-bidi; mso-bidi-font-size: 15.0pt; mso-bidi-theme-font: major-bidi; mso-hansi-theme-font: major-bidi;">Concreteness:</span></u></i></b><b><i><span style="font-family: "Times New Roman",serif; font-size: 20.0pt; mso-ascii-theme-font: major-bidi; mso-bidi-font-size: 15.0pt; mso-bidi-theme-font: major-bidi; mso-hansi-theme-font: major-bidi;"></span></i></b></div> <div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"> <span style="font-family: "Times New Roman",serif; font-size: 15.0pt; mso-ascii-theme-font: major-bidi; mso-bidi-theme-font: major-bidi; mso-hansi-theme-font: major-bidi;">“Being definite, vivid and specific rather than vague, obscure and general leads to concreteness of the message”.</span> <span style="font-family: "Times New Roman",serif; font-size: 15.0pt; mso-ascii-theme-font: major-bidi; mso-bidi-theme-font: major-bidi; mso-hansi-theme-font: major-bidi;">Facts and figures being presented in the message ought to be specific.</span></div> <div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"> <span style="font-family: "Times New Roman",serif; font-size: 15.0pt; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Often it means using denotative (direct, explicit, often dictionary-based) rather than connotative words (ideas or notions suggested by or associated with a word or phrase).</span></div> <div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"> <span style="font-family: "Times New Roman",serif; font-size: 15.0pt; mso-ascii-theme-font: major-bidi; mso-bidi-theme-font: major-bidi; mso-hansi-theme-font: major-bidi;">While composing Concreteness in message we have to bear following points in mind.</span></div> <div class="MsoListParagraphCxSpFirst" style="line-height: normal; mso-add-space: auto; mso-list: l6 level1 lfo10; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-indent: -.25in;"> <span style="font-family: "Courier New"; font-size: 15.0pt; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;">o<span style="font: 7.0pt "Times New Roman";">   </span></span></span><span dir="LTR"></span><span style="font-family: "Times New Roman",serif; font-size: 15.0pt; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Use specific facts and figures.</span></div> <div class="MsoListParagraphCxSpMiddle" style="line-height: normal; mso-add-space: auto; mso-list: l6 level1 lfo10; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-indent: -.25in;"> <span style="font-family: "Courier New"; font-size: 15.0pt; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;">o<span style="font: 7.0pt "Times New Roman";">   </span></span></span><span dir="LTR"></span><span style="font-family: "Times New Roman",serif; font-size: 15.0pt; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><span style="mso-spacerun: yes;"> </span>Put actions in our verbs.</span></div> <div class="MsoListParagraphCxSpLast" style="line-height: normal; mso-add-space: auto; mso-list: l6 level1 lfo10; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-indent: -.25in;"> <span style="font-family: "Courier New"; font-size: 15.0pt; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;">o<span style="font: 7.0pt "Times New Roman";">   </span></span></span><span dir="LTR"></span><span style="font-family: "Times New Roman",serif; font-size: 15.0pt; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Choose vivid, image-building words.</span></div> <div align="center" class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;"> <b><i><u><span style="font-family: "Times New Roman",serif; font-size: 20.0pt; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Benefits of Concreteness</span></u></i></b></div> <div class="MsoListParagraph" style="line-height: normal; mso-add-space: auto; mso-list: l2 level1 lfo11; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-indent: -.25in;"> <span style="font-family: Symbol; font-size: 15.0pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">        </span></span></span><span dir="LTR"></span><span style="font-family: "Times New Roman",serif; font-size: 15.0pt; mso-ascii-theme-font: major-bidi; mso-bidi-theme-font: major-bidi; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-bidi;">Concreteness </span><span style="font-family: "Times New Roman",serif; font-size: 15.0pt; mso-ascii-theme-font: major-bidi; mso-bidi-theme-font: major-bidi; mso-hansi-theme-font: major-bidi;">reinforces confidence.</span><span style="font-family: "Times New Roman",serif; font-size: 15.0pt; mso-ascii-theme-font: major-bidi; mso-bidi-theme-font: major-bidi; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-bidi;"></span></div> <div class="MsoNormal" style="line-height: normal; margin-left: .5in; mso-list: l2 level1 lfo11; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-indent: -.25in;"> <span style="font-family: Symbol; font-size: 15.0pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">        </span></span></span><span dir="LTR"></span><span style="font-family: "Times New Roman",serif; font-size: 15.0pt; mso-fareast-font-family: "Times New Roman";">It is supported with specific facts and figures. </span></div> <div class="MsoNormal" style="line-height: normal; margin-left: .5in; mso-list: l2 level1 lfo11; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-indent: -.25in;"> <span style="font-family: Symbol; font-size: 15.0pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">        </span></span></span><span dir="LTR"></span><span style="font-family: "Times New Roman",serif; font-size: 15.0pt; mso-fareast-font-family: "Times New Roman";">It makes use of words that are clear and that build the reputation. </span></div> <div class="MsoListParagraph" style="line-height: normal; mso-add-space: auto; mso-list: l2 level1 lfo11; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-indent: -.25in;"> <span style="font-family: Symbol; font-size: 15.0pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">        </span></span></span><span dir="LTR"></span><span style="font-family: "Times New Roman",serif; font-size: 15.0pt; mso-ascii-theme-font: major-bidi; mso-bidi-theme-font: major-bidi; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-bidi;">It creates positive and pleasure affect on reader.</span></div> <div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"> <br /></div> <div class="MsoListParagraph" style="line-height: normal; mso-add-space: auto; mso-list: l17 level1 lfo2; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-indent: -.25in;"> <b><i><span style="font-family: "Times New Roman",serif; font-size: 20.0pt; mso-ascii-theme-font: major-bidi; mso-bidi-font-size: 15.0pt; mso-bidi-theme-font: major-bidi; mso-fareast-font-family: "Times New Roman"; mso-fareast-theme-font: major-bidi; mso-hansi-theme-font: major-bidi;"><span style="mso-list: Ignore;">5.<span style="font: 7.0pt "Times New Roman";">  </span></span></span></i></b><span dir="LTR"></span><b><i><u><span style="font-family: "Times New Roman",serif; font-size: 20.0pt; mso-ascii-theme-font: major-bidi; mso-bidi-font-size: 15.0pt; mso-bidi-theme-font: major-bidi; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-bidi;">Clarity:</span></u></i></b><b><i><span style="font-family: "Times New Roman",serif; font-size: 20.0pt; mso-ascii-theme-font: major-bidi; mso-bidi-font-size: 15.0pt; mso-bidi-theme-font: major-bidi; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-bidi;"></span></i></b></div> <span style="font-size: 15.0pt; mso-ascii-font-family: "Times New Roman"; mso-ascii-theme-font: major-bidi; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: major-bidi; mso-hansi-font-family: "Times New Roman"; mso-hansi-theme-font: major-bidi;">“Clarity demands the simple language </span><span style="font-size: 15.0pt;">and easy sentence structure in composing the messages”. When there is clarity in presenting ideas, it’s easy for the receiver/decoder to grasp the meaning being conveyed by the sender/encoder.</span> <span style="font-size: 15.0pt;">Clarity also implies emphasizing on a specific message or goal at a time, rather than trying to achieve too much at once.</span><br /> <span style="font-size: 15.0pt;">When we have a choice between a along word and a short one, always use the short, familiar words that our reader or listener well frequently understand. And also use synonyms instead of Latin terms (L).</span><br /> <span style="font-size: 15.0pt;">e.g.<span style="mso-tab-count: 13;">                                                                                                                       </span></span><br /> <table align="left" border="0" cellpadding="0" cellspacing="0" class="MsoTableGrid" style="border-collapse: collapse; border: none; margin-left: 6.75pt; margin-right: 6.75pt; mso-border-insideh: none; mso-border-insidev: none; mso-padding-alt: 0in 5.4pt 0in 5.4pt; mso-table-anchor-horizontal: column; mso-table-anchor-vertical: paragraph; mso-table-left: left; mso-table-lspace: 9.0pt; mso-table-overlap: never; mso-table-rspace: 9.0pt; mso-table-top: .05pt; mso-yfti-tbllook: 1184;"> <tbody> <tr style="height: 20.05pt; mso-yfti-firstrow: yes; mso-yfti-irow: 0;"> <td style="height: 20.05pt; padding: 0in 5.4pt 0in 5.4pt; width: 185.35pt;" valign="top" width="247"> <div align="center" style="mso-element-anchor-horizontal: column; mso-element-anchor-vertical: paragraph; mso-element-frame-hspace: 9.0pt; mso-element-top: .05pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly; text-align: center;"> <b><span style="font-size: 15.0pt;">Familiar</span></b></div> </td> <td style="height: 20.05pt; padding: 0in 5.4pt 0in 5.4pt; width: 185.35pt;" valign="top" width="247"> <div align="center" style="mso-element-anchor-horizontal: column; mso-element-anchor-vertical: paragraph; mso-element-frame-hspace: 9.0pt; mso-element-top: .05pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly; text-align: center;"> <b><span style="font-size: 15.0pt;">Pretentious</span></b></div> </td> </tr> <tr style="height: 19.2pt; mso-yfti-irow: 1;"> <td style="height: 19.2pt; padding: 0in 5.4pt 0in 5.4pt; width: 185.35pt;" valign="top" width="247"> <div align="center" style="mso-element-anchor-horizontal: column; mso-element-anchor-vertical: paragraph; mso-element-frame-hspace: 9.0pt; mso-element-top: .05pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly; text-align: center;"> <span style="font-size: 15.0pt;">About</span></div> </td> <td style="height: 19.2pt; padding: 0in 5.4pt 0in 5.4pt; width: 185.35pt;" valign="top" width="247"> <div align="center" style="mso-element-anchor-horizontal: column; mso-element-anchor-vertical: paragraph; mso-element-frame-hspace: 9.0pt; mso-element-top: .05pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly; text-align: center;"> <span style="font-size: 15.0pt;">Cirea (L)</span></div> </td> </tr> <tr style="height: 20.05pt; mso-yfti-irow: 2;"> <td style="height: 20.05pt; padding: 0in 5.4pt 0in 5.4pt; width: 185.35pt;" valign="top" width="247"> <div align="center" style="mso-element-anchor-horizontal: column; mso-element-anchor-vertical: paragraph; mso-element-frame-hspace: 9.0pt; mso-element-top: .05pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly; text-align: center;"> <span style="font-size: 15.0pt;">After</span></div> </td> <td style="height: 20.05pt; padding: 0in 5.4pt 0in 5.4pt; width: 185.35pt;" valign="top" width="247"> <div align="center" style="mso-element-anchor-horizontal: column; mso-element-anchor-vertical: paragraph; mso-element-frame-hspace: 9.0pt; mso-element-top: .05pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly; text-align: center;"> <span style="font-size: 15.0pt;">Subsequent</span></div> </td> </tr> <tr style="height: 20.05pt; mso-yfti-irow: 3;"> <td style="height: 20.05pt; padding: 0in 5.4pt 0in 5.4pt; width: 185.35pt;" valign="top" width="247"> <div align="center" style="mso-element-anchor-horizontal: column; mso-element-anchor-vertical: paragraph; mso-element-frame-hspace: 9.0pt; mso-element-top: .05pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly; text-align: center;"> <span style="font-size: 15.0pt;">Home</span></div> </td> <td style="height: 20.05pt; padding: 0in 5.4pt 0in 5.4pt; width: 185.35pt;" valign="top" width="247"> <div align="center" style="mso-element-anchor-horizontal: column; mso-element-anchor-vertical: paragraph; mso-element-frame-hspace: 9.0pt; mso-element-top: .05pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly; text-align: center;"> <span style="font-size: 15.0pt;">Domicile</span></div> </td> </tr> <tr style="height: 20.05pt; mso-yfti-irow: 4; mso-yfti-lastrow: yes;"> <td style="height: 20.05pt; padding: 0in 5.4pt 0in 5.4pt; width: 185.35pt;" valign="top" width="247"> <div align="center" style="mso-element-anchor-horizontal: column; mso-element-anchor-vertical: paragraph; mso-element-frame-hspace: 9.0pt; mso-element-top: .05pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly; text-align: center;"> <span style="font-size: 15.0pt;">Pay</span></div> </td> <td style="height: 20.05pt; padding: 0in 5.4pt 0in 5.4pt; width: 185.35pt;" valign="top" width="247"> <div align="center" style="mso-element-anchor-horizontal: column; mso-element-anchor-vertical: paragraph; mso-element-frame-hspace: 9.0pt; mso-element-top: .05pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly; text-align: center;"> <span style="font-size: 15.0pt;">Remuneration</span></div> </td> </tr> </tbody></table> <span style="font-size: 15.0pt;"><br clear="all" style="mso-special-character: line-break;" /> </span><br /> <span style="font-size: 15.0pt;">While Composing the Clarity in message we have to bear following points in our mind.</span><br /> <div style="margin-left: .5in; mso-list: l18 level1 lfo12; text-indent: -.25in;"> <span style="font-family: "Courier New"; font-size: 15.0pt; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;">o<span style="font: 7.0pt "Times New Roman";">   </span></span></span><span dir="LTR"></span><span style="font-size: 15.0pt;">Choose precise, concrete, and familiar words.</span></div> <div style="margin-left: .5in; mso-list: l18 level1 lfo12; text-indent: -.25in;"> <span style="font-family: "Courier New"; font-size: 15.0pt; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;">o<span style="font: 7.0pt "Times New Roman";">   </span></span></span><span dir="LTR"></span><span style="font-size: 15.0pt;">Construct effective sentence and paragraphs.</span></div> <div style="margin-left: .5in; mso-list: l18 level1 lfo12; text-indent: -.25in;"> <span style="font-family: "Courier New"; font-size: 15.0pt; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;">o<span style="font: 7.0pt "Times New Roman";">   </span></span></span><span dir="LTR"></span><span style="font-size: 15.0pt;">Use the simple words rather than jargon words.</span></div> <div align="center" class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;"> <b><i><u><span style="font-family: "Times New Roman",serif; font-size: 20.0pt; mso-ascii-theme-font: major-bidi; mso-bidi-font-size: 15.0pt; mso-bidi-theme-font: major-bidi; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-bidi;">Benefit of the Clarity</span></u></i></b></div> <div class="MsoListParagraph" style="line-height: normal; mso-add-space: auto; mso-list: l3 level1 lfo13; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-indent: -.25in;"> <span style="font-family: Symbol; font-size: 15.0pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">        </span></span></span><span dir="LTR"></span><span style="font-family: "Times New Roman",serif; font-size: 15.0pt; mso-ascii-theme-font: major-bidi; mso-bidi-theme-font: major-bidi; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-bidi;">Clarity </span><span style="font-family: "Times New Roman",serif; font-size: 15.0pt; mso-ascii-theme-font: major-bidi; mso-bidi-theme-font: major-bidi; mso-hansi-theme-font: major-bidi;">makes comprehension easier.</span><span style="font-family: "Times New Roman",serif; font-size: 15.0pt; mso-ascii-theme-font: major-bidi; mso-bidi-theme-font: major-bidi; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-bidi;"></span></div> <div class="MsoNormal" style="line-height: normal; margin-left: .5in; mso-list: l3 level1 lfo13; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-indent: -.25in;"> <span style="font-family: Symbol; font-size: 15.0pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">        </span></span></span><span dir="LTR"></span><span style="font-family: "Times New Roman",serif; font-size: 15.0pt; mso-fareast-font-family: "Times New Roman";">Complete clarity of thoughts and ideas enhances the meaning of message. </span></div> <div class="MsoNormal" style="line-height: normal; margin-left: .5in; mso-list: l3 level1 lfo13; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-indent: -.25in;"> <span style="font-family: Symbol; font-size: 15.0pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">        </span></span></span><span dir="LTR"></span><span style="font-family: "Times New Roman",serif; font-size: 15.0pt; mso-fareast-font-family: "Times New Roman";">Clear message makes use of exact, appropriate and concrete words. </span></div> <div class="MsoNormal" style="line-height: normal; margin-left: .5in; mso-list: l3 level1 lfo13; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-indent: -.25in;"> <span style="font-family: Symbol; font-size: 15.0pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">        </span></span></span><span dir="LTR"></span><span style="font-family: "Times New Roman",serif; font-size: 15.0pt; mso-fareast-font-family: "Times New Roman";">Clarity in message stimulates the receiver/buyer for an action.</span></div> <div class="MsoListParagraph" style="line-height: normal; mso-add-space: auto; mso-list: l17 level1 lfo2; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-indent: -.25in;"> <b><i><span style="font-family: "Times New Roman",serif; font-size: 20.0pt; mso-ascii-theme-font: major-bidi; mso-bidi-font-size: 15.0pt; mso-bidi-theme-font: major-bidi; mso-fareast-font-family: "Times New Roman"; mso-fareast-theme-font: major-bidi; mso-hansi-theme-font: major-bidi;"><span style="mso-list: Ignore;">6.<span style="font: 7.0pt "Times New Roman";">  </span></span></span></i></b><span dir="LTR"></span><b><i><u><span style="font-family: "Times New Roman",serif; font-size: 20.0pt; mso-ascii-theme-font: major-bidi; mso-bidi-font-size: 15.0pt; mso-bidi-theme-font: major-bidi; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-bidi;">Courtesy:</span></u></i></b></div> <div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"> <span style="font-family: "Times New Roman",serif; font-size: 15.0pt; mso-ascii-theme-font: major-bidi; mso-bidi-theme-font: major-bidi; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-bidi;">“Doing well with good intentions” called Courtesy.<span style="mso-spacerun: yes;">  </span></span><span style="font-family: "Times New Roman",serif; font-size: 15.0pt; mso-ascii-theme-font: major-bidi; mso-bidi-theme-font: major-bidi; mso-hansi-theme-font: major-bidi;">In business, almost everything starts and ends in courtesy. <strong><span style="font-weight: normal; mso-ascii-font-family: "Times New Roman"; mso-ascii-theme-font: major-bidi; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: major-bidi; mso-hansi-font-family: "Times New Roman"; mso-hansi-theme-font: major-bidi;">Courtesy means not only thinking about receiver but also valuing his feelings, emotions & attitudes</span></strong><strong><span style="mso-ascii-font-family: "Times New Roman"; mso-ascii-theme-font: major-bidi; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: major-bidi; mso-hansi-font-family: "Times New Roman"; mso-hansi-theme-font: major-bidi;">. </span></strong>Much can be achieved by using Euphemism (polite and descent language), gestures, being appreciative, thoughtful, tactful, and showing respect to the receiver.</span></div> <div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"> <span style="font-family: "Times New Roman",serif; font-size: 15.0pt; mso-ascii-theme-font: major-bidi; mso-bidi-theme-font: major-bidi; mso-hansi-theme-font: major-bidi;">In addition the following guidelines discussed under Courteous Communication generate a special Euphemism tone in the writing or speaking message.</span></div> <div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"> <span style="font-family: "Times New Roman",serif; font-size: 15.0pt; mso-ascii-theme-font: major-bidi; mso-bidi-theme-font: major-bidi; mso-hansi-theme-font: major-bidi;">Here the following suggestions for generating a courteous tone.</span></div> <div class="MsoListParagraphCxSpFirst" style="line-height: normal; mso-add-space: auto; mso-list: l14 level1 lfo14; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-indent: -.25in;"> <span style="font-family: "Courier New"; font-size: 15.0pt; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;">o<span style="font: 7.0pt "Times New Roman";">   </span></span></span><span dir="LTR"></span><span style="font-family: "Times New Roman",serif; font-size: 15.0pt; mso-ascii-theme-font: major-bidi; mso-bidi-theme-font: major-bidi; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-bidi;">Be sincerely tactful, thoughtful and appreciative.</span></div> <div class="MsoListParagraphCxSpMiddle" style="line-height: normal; mso-add-space: auto; mso-list: l14 level1 lfo14; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-indent: -.25in;"> <span style="font-family: "Courier New"; font-size: 15.0pt; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;">o<span style="font: 7.0pt "Times New Roman";">   </span></span></span><span dir="LTR"></span><span style="font-family: "Times New Roman",serif; font-size: 15.0pt; mso-ascii-theme-font: major-bidi; mso-bidi-theme-font: major-bidi; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-bidi;">Use expressions that show respect.</span></div> <div class="MsoListParagraphCxSpMiddle" style="line-height: normal; mso-add-space: auto; mso-list: l14 level1 lfo14; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-indent: -.25in;"> <span style="font-family: "Courier New"; font-size: 15.0pt; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;">o<span style="font: 7.0pt "Times New Roman";">   </span></span></span><span dir="LTR"></span><span style="font-family: "Times New Roman",serif; font-size: 15.0pt; mso-ascii-theme-font: major-bidi; mso-bidi-theme-font: major-bidi; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-bidi;">Choose nondiscriminatory expressions.</span></div> <div class="MsoListParagraphCxSpLast" style="line-height: normal; mso-add-space: auto; mso-list: l14 level1 lfo14; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-indent: -.25in;"> <span style="font-family: "Courier New"; font-size: 15.0pt; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;">o<span style="font: 7.0pt "Times New Roman";">   </span></span></span><span dir="LTR"></span><span style="font-family: "Times New Roman",serif; font-size: 15.0pt; mso-ascii-theme-font: major-bidi; mso-bidi-theme-font: major-bidi; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-bidi;">Omit questionable Humor.</span></div> <div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"> <span style="font-family: "Times New Roman",serif; font-size: 15.0pt; mso-ascii-theme-font: major-bidi; mso-bidi-theme-font: major-bidi; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-bidi;">Here’s the example of the courtesy.</span></div> <table border="1" cellpadding="0" cellspacing="0" class="MsoTableGrid" style="border-collapse: collapse; border: none; mso-border-alt: solid black .5pt; mso-border-themecolor: text1; mso-padding-alt: 0in 5.4pt 0in 5.4pt; mso-yfti-tbllook: 1184;"> <tbody> <tr style="height: 18.65pt; mso-yfti-firstrow: yes; mso-yfti-irow: 0;"> <td style="border: solid black 1.0pt; height: 18.65pt; mso-border-alt: solid black .5pt; mso-border-themecolor: text1; mso-border-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 221.0pt;" valign="top" width="295"> <div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"> <span style="font-family: "Times New Roman",serif; font-size: 15.0pt; mso-ascii-theme-font: major-bidi; mso-bidi-theme-font: major-bidi; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-bidi;">Contrary to Your inference</span></div> </td> <td style="border-left: none; border: solid black 1.0pt; height: 18.65pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-left-themecolor: text1; mso-border-themecolor: text1; mso-border-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 221.0pt;" valign="top" width="295"> <div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"> <span style="font-family: "Times New Roman",serif; font-size: 15.0pt; mso-ascii-theme-font: major-bidi; mso-bidi-theme-font: major-bidi; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-bidi;">You are delinquent</span></div> </td> </tr> <tr style="height: 19.5pt; mso-yfti-irow: 1;"> <td style="border-top: none; border: solid black 1.0pt; height: 19.5pt; mso-border-alt: solid black .5pt; mso-border-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: solid black .5pt; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 221.0pt;" valign="top" width="295"> <div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"> <span style="font-family: "Times New Roman",serif; font-size: 15.0pt; mso-ascii-theme-font: major-bidi; mso-bidi-theme-font: major-bidi; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-bidi;">I don’t agree with you</span></div> </td> <td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 19.5pt; mso-border-alt: solid black .5pt; mso-border-bottom-themecolor: text1; mso-border-left-alt: solid black .5pt; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: solid black .5pt; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 221.0pt;" valign="top" width="295"> <div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"> <span style="font-family: "Times New Roman",serif; font-size: 15.0pt; mso-ascii-theme-font: major-bidi; mso-bidi-theme-font: major-bidi; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-bidi;">The fact that</span></div> </td> </tr> <tr style="height: 18.65pt; mso-yfti-irow: 2;"> <td style="border-top: none; border: solid black 1.0pt; height: 18.65pt; mso-border-alt: solid black .5pt; mso-border-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: solid black .5pt; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 221.0pt;" valign="top" width="295"> <div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"> <span style="font-family: "Times New Roman",serif; font-size: 15.0pt; mso-ascii-theme-font: major-bidi; mso-bidi-theme-font: major-bidi; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-bidi;">If you care</span></div> </td> <td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 18.65pt; mso-border-alt: solid black .5pt; mso-border-bottom-themecolor: text1; mso-border-left-alt: solid black .5pt; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: solid black .5pt; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 221.0pt;" valign="top" width="295"> <div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"> <span style="font-family: "Times New Roman",serif; font-size: 15.0pt; mso-ascii-theme-font: major-bidi; mso-bidi-theme-font: major-bidi; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-bidi;">You claim that</span></div> </td> </tr> <tr style="height: 19.5pt; mso-yfti-irow: 3;"> <td style="border-top: none; border: solid black 1.0pt; height: 19.5pt; mso-border-alt: solid black .5pt; mso-border-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: solid black .5pt; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 221.0pt;" valign="top" width="295"> <div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"> <span style="font-family: "Times New Roman",serif; font-size: 15.0pt; mso-ascii-theme-font: major-bidi; mso-bidi-theme-font: major-bidi; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-bidi;">I’m sure you must realize</span></div> </td> <td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 19.5pt; mso-border-alt: solid black .5pt; mso-border-bottom-themecolor: text1; mso-border-left-alt: solid black .5pt; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: solid black .5pt; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 221.0pt;" valign="top" width="295"> <div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"> <span style="font-family: "Times New Roman",serif; font-size: 15.0pt; mso-ascii-theme-font: major-bidi; mso-bidi-theme-font: major-bidi; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-bidi;">You didn’t tell us</span></div> </td> </tr> <tr style="height: 19.5pt; mso-yfti-irow: 4;"> <td style="border-top: none; border: solid black 1.0pt; height: 19.5pt; mso-border-alt: solid black .5pt; mso-border-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: solid black .5pt; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 221.0pt;" valign="top" width="295"> <div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"> <span style="font-family: "Times New Roman",serif; font-size: 15.0pt; mso-ascii-theme-font: major-bidi; mso-bidi-theme-font: major-bidi; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-bidi;">Obnoxious</span></div> </td> <td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 19.5pt; mso-border-alt: solid black .5pt; mso-border-bottom-themecolor: text1; mso-border-left-alt: solid black .5pt; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: solid black .5pt; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 221.0pt;" valign="top" width="295"> <div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"> <span style="font-family: "Times New Roman",serif; font-size: 15.0pt; mso-ascii-theme-font: major-bidi; mso-bidi-theme-font: major-bidi; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-bidi;">You have to</span></div> </td> </tr> <tr style="height: 19.5pt; mso-yfti-irow: 5;"> <td style="border-top: none; border: solid black 1.0pt; height: 19.5pt; mso-border-alt: solid black .5pt; mso-border-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: solid black .5pt; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 221.0pt;" valign="top" width="295"> <div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"> <span style="font-family: "Times New Roman",serif; font-size: 15.0pt; mso-ascii-theme-font: major-bidi; mso-bidi-theme-font: major-bidi; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-bidi;">We take issue</span></div> </td> <td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 19.5pt; mso-border-alt: solid black .5pt; mso-border-bottom-themecolor: text1; mso-border-left-alt: solid black .5pt; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: solid black .5pt; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 221.0pt;" valign="top" width="295"> <div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"> <span style="font-family: "Times New Roman",serif; font-size: 15.0pt; mso-ascii-theme-font: major-bidi; mso-bidi-theme-font: major-bidi; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-bidi;">You neglect</span></div> </td> </tr> <tr style="height: 19.5pt; mso-yfti-irow: 6;"> <td style="border-top: none; border: solid black 1.0pt; height: 19.5pt; mso-border-alt: solid black .5pt; mso-border-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: solid black .5pt; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 221.0pt;" valign="top" width="295"> <div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"> <span style="font-family: "Times New Roman",serif; font-size: 15.0pt; mso-ascii-theme-font: major-bidi; mso-bidi-theme-font: major-bidi; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-bidi;">Simply nonsense</span></div> </td> <td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 19.5pt; mso-border-alt: solid black .5pt; mso-border-bottom-themecolor: text1; mso-border-left-alt: solid black .5pt; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: solid black .5pt; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 221.0pt;" valign="top" width="295"> <div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"> <span style="font-family: "Times New Roman",serif; font-size: 15.0pt; mso-ascii-theme-font: major-bidi; mso-bidi-theme-font: major-bidi; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-bidi;">You should know</span></div> </td> </tr> <tr style="height: 19.5pt; mso-yfti-irow: 7; mso-yfti-lastrow: yes;"> <td style="border-top: none; border: solid black 1.0pt; height: 19.5pt; mso-border-alt: solid black .5pt; mso-border-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: solid black .5pt; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 221.0pt;" valign="top" width="295"> <div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"> <span style="font-family: "Times New Roman",serif; font-size: 15.0pt; mso-ascii-theme-font: major-bidi; mso-bidi-theme-font: major-bidi; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-bidi;">We don’t believe</span></div> </td> <td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 19.5pt; mso-border-alt: solid black .5pt; mso-border-bottom-themecolor: text1; mso-border-left-alt: solid black .5pt; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: solid black .5pt; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 221.0pt;" valign="top" width="295"> <div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"> <span style="font-family: "Times New Roman",serif; font-size: 15.0pt; mso-ascii-theme-font: major-bidi; mso-bidi-theme-font: major-bidi; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-bidi;">Previous request leaves us</span></div> </td> </tr> </tbody></table> <div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"> <br /></div> <div align="center" class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;"> <b><i><u><span style="font-family: "Times New Roman",serif; font-size: 20.0pt; mso-ascii-theme-font: major-bidi; mso-bidi-font-size: 15.0pt; mso-bidi-theme-font: major-bidi; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-bidi;">Benefits of Courtesy</span></u></i></b></div> <div class="MsoListParagraph" style="line-height: normal; mso-add-space: auto; mso-list: l13 level1 lfo15; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-indent: -.25in;"> <span style="font-family: Symbol; font-size: 15.0pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">        </span></span></span><span dir="LTR"></span><span style="font-family: "Times New Roman",serif; font-size: 15.0pt; mso-ascii-theme-font: major-bidi; mso-bidi-theme-font: major-bidi; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-bidi;">Courtesy creates goodwill.</span></div> <div style="margin-left: .5in; mso-list: l13 level1 lfo15; tab-stops: 170.6pt; text-indent: -.25in;"> <span style="font-family: Symbol; font-size: 15.0pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">        </span></span></span><span dir="LTR"></span><strong><span style="font-size: 15.0pt; font-weight: normal; mso-ascii-font-family: "Times New Roman"; mso-ascii-theme-font: major-bidi; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: major-bidi; mso-hansi-font-family: "Times New Roman"; mso-hansi-theme-font: major-bidi;">Courtesy</span></strong><span style="font-size: 15.0pt; mso-ascii-font-family: "Times New Roman"; mso-ascii-theme-font: major-bidi; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: major-bidi; mso-hansi-font-family: "Times New Roman"; mso-hansi-theme-font: major-bidi;"> strengthen relations.<span style="mso-tab-count: 1;">         </span></span></div> <div class="MsoListParagraphCxSpFirst" style="line-height: normal; mso-add-space: auto; mso-list: l13 level1 lfo15; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-indent: -.25in;"> <span style="font-family: Symbol; font-size: 15.0pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">        </span></span></span><span dir="LTR"></span><span style="font-family: "Times New Roman",serif; font-size: 15.0pt; mso-ascii-theme-font: major-bidi; mso-bidi-theme-font: major-bidi; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-bidi;">Courtesy implies taking into consideration both viewpoints as well as feelings of the receiver of the message. </span></div> <div class="MsoListParagraphCxSpMiddle" style="line-height: normal; mso-add-space: auto; mso-list: l13 level1 lfo15; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-indent: -.25in;"> <span style="font-family: Symbol; font-size: 15.0pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">        </span></span></span><span dir="LTR"></span><span style="font-family: "Times New Roman",serif; font-size: 15.0pt; mso-ascii-theme-font: major-bidi; mso-bidi-theme-font: major-bidi; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-bidi;">Courteous message is positive and focused at the receiver/audience. </span></div> <div class="MsoListParagraphCxSpMiddle" style="line-height: normal; mso-add-space: auto; mso-list: l13 level1 lfo15; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-indent: -.25in;"> <span style="font-family: Symbol; font-size: 15.0pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">        </span></span></span><span dir="LTR"></span><span style="font-family: "Times New Roman",serif; font-size: 15.0pt; mso-ascii-theme-font: major-bidi; mso-bidi-theme-font: major-bidi; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-bidi;">It makes use of terms showing respect for the receiver of message. </span></div> <div class="MsoListParagraphCxSpMiddle" style="line-height: normal; mso-add-space: auto; mso-list: l13 level1 lfo15; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-indent: -.25in;"> <span style="font-family: Symbol; font-size: 15.0pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">        </span></span></span><span dir="LTR"></span><span style="font-family: "Times New Roman",serif; font-size: 15.0pt; mso-ascii-theme-font: major-bidi; mso-bidi-theme-font: major-bidi; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-bidi;">It is not at all biased. </span></div> <div class="MsoListParagraphCxSpMiddle" style="line-height: normal; mso-add-space: auto; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"> <br /></div> <div class="MsoListParagraphCxSpLast" style="line-height: normal; mso-add-space: auto; mso-list: l17 level1 lfo2; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-indent: -.25in;"> <b><i><span style="font-family: "Times New Roman",serif; font-size: 20.0pt; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">7.<span style="font: 7.0pt "Times New Roman";">  </span></span></span></i></b><span dir="LTR"></span><b><i><u><span style="font-family: "Times New Roman",serif; font-size: 20.0pt; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Correctness:</span></u></i></b><b><i><span style="font-family: "Times New Roman",serif; font-size: 20.0pt; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"></span></i></b></div> <div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"> <span style="font-family: "Times New Roman",serif; font-size: 15.0pt; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">The core of Correctness means “sentence ought to be proper grammatical, punctuation, and well spell” or free from any sort of errors. </span></div> <div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"> <span style="font-family: "Times New Roman",serif; font-size: 15.0pt; mso-ascii-theme-font: major-bidi; mso-bidi-font-size: 11.0pt; mso-bidi-theme-font: major-bidi; mso-hansi-theme-font: major-bidi;">At the time of encoding, if the encoder has comprehensive knowledge about the decoder of message, it makes the communication an ease. The encoder should know the status, knowledge and educational background of the decoder.</span></div> <div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"> <span style="font-family: "Times New Roman",serif; font-size: 15.0pt; mso-ascii-theme-font: major-bidi; mso-bidi-font-size: 11.0pt; mso-bidi-theme-font: major-bidi; mso-hansi-theme-font: major-bidi;">However, a message may be perfect grammatically & mechanically but still insult or lose a customer. The term correctness, as applied to business messages also means the following three characteristics.</span></div> <div class="MsoListParagraphCxSpFirst" style="line-height: normal; mso-add-space: auto; mso-list: l15 level1 lfo19; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-indent: -.25in;"> <span style="font-family: Wingdings; font-size: 15.0pt; mso-bidi-font-family: Wingdings; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">v<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span dir="LTR"></span><span style="font-family: "Times New Roman",serif; font-size: 15.0pt; mso-ascii-theme-font: major-bidi; mso-bidi-font-size: 12.0pt; mso-bidi-theme-font: major-bidi; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-bidi;"><span style="mso-spacerun: yes;"> </span>Use the right level of language.</span></div> <div class="MsoListParagraphCxSpMiddle" style="line-height: normal; mso-add-space: auto; mso-list: l15 level1 lfo19; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-indent: -.25in;"> <span style="font-family: Wingdings; font-size: 15.0pt; mso-bidi-font-family: Wingdings; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">v<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span dir="LTR"></span><span style="font-family: "Times New Roman",serif; font-size: 15.0pt; mso-ascii-theme-font: major-bidi; mso-bidi-font-size: 12.0pt; mso-bidi-theme-font: major-bidi; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-bidi;"><span style="mso-spacerun: yes;"> </span>Check accuracy of figures, facts and words.</span></div> <div class="MsoListParagraphCxSpLast" style="line-height: normal; mso-add-space: auto; mso-list: l15 level1 lfo19; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-indent: -.25in;"> <span style="font-family: Wingdings; font-size: 15.0pt; mso-bidi-font-family: Wingdings; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">v<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span dir="LTR"></span><span style="font-family: "Times New Roman",serif; font-size: 15.0pt; mso-ascii-theme-font: major-bidi; mso-bidi-font-size: 12.0pt; mso-bidi-theme-font: major-bidi; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-bidi;">Maintain acceptable writing mechanics.</span></div> <div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"> <span style="font-family: "Times New Roman",serif; font-size: 15.0pt; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">While composing the Correctness in message we have to bear the following points in mind.</span></div> <div class="MsoListParagraphCxSpFirst" style="line-height: normal; margin-left: 39.15pt; mso-add-space: auto; mso-list: l9 level1 lfo16; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-indent: -.25in;"> <span style="font-family: "Courier New"; font-size: 15.0pt; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;">o<span style="font: 7.0pt "Times New Roman";">   </span></span></span><span dir="LTR"></span><span style="font-family: "Times New Roman",serif; font-size: 15.0pt; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Eradicates the confusing words like, accept, except, affect, effect, farther, further, lay, laid, lain etc.</span></div> <div class="MsoListParagraphCxSpLast" style="line-height: normal; margin-left: 39.15pt; mso-add-space: auto; mso-list: l9 level1 lfo16; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-indent: -.25in;"> <span style="font-family: "Courier New"; font-size: 15.0pt; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;">o<span style="font: 7.0pt "Times New Roman";">   </span></span></span><span dir="LTR"></span><span style="font-family: "Times New Roman",serif; font-size: 15.0pt; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Sometimes informal words are to use than formal words. e.g. </span></div> <table border="1" cellpadding="0" cellspacing="0" class="MsoTableGrid" style="border-collapse: collapse; border: none; margin-left: 27.9pt; mso-border-alt: solid black .5pt; mso-border-themecolor: text1; mso-padding-alt: 0in 5.4pt 0in 5.4pt; mso-yfti-tbllook: 1184;"> <tbody> <tr style="height: 19.25pt; mso-yfti-firstrow: yes; mso-yfti-irow: 0;"> <td style="border: solid black 1.0pt; height: 19.25pt; mso-border-alt: solid black .5pt; mso-border-themecolor: text1; mso-border-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 183.3pt;" valign="top" width="244"> <div align="center" class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;"> <span style="font-family: "Times New Roman",serif; font-size: 15.0pt; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Participate</span></div> </td> <td style="border-left: none; border: solid black 1.0pt; height: 19.25pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-left-themecolor: text1; mso-border-themecolor: text1; mso-border-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 211.2pt;" valign="top" width="282"> <div align="center" class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;"> <span style="font-family: "Times New Roman",serif; font-size: 15.0pt; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Join</span></div> </td> </tr> <tr style="height: 19.25pt; mso-yfti-irow: 1;"> <td style="border-top: none; border: solid black 1.0pt; height: 19.25pt; mso-border-alt: solid black .5pt; mso-border-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: solid black .5pt; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 183.3pt;" valign="top" width="244"> <div align="center" class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;"> <span style="font-family: "Times New Roman",serif; font-size: 15.0pt; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Procure</span></div> </td> <td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 19.25pt; mso-border-alt: solid black .5pt; mso-border-bottom-themecolor: text1; mso-border-left-alt: solid black .5pt; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: solid black .5pt; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 211.2pt;" valign="top" width="282"> <div align="center" class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;"> <span style="font-family: "Times New Roman",serif; font-size: 15.0pt; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Get</span></div> </td> </tr> <tr style="height: 20.15pt; mso-yfti-irow: 2;"> <td style="border-top: none; border: solid black 1.0pt; height: 20.15pt; mso-border-alt: solid black .5pt; mso-border-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: solid black .5pt; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 183.3pt;" valign="top" width="244"> <div align="center" class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;"> <span style="font-family: "Times New Roman",serif; font-size: 15.0pt; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Deem</span></div> </td> <td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 20.15pt; mso-border-alt: solid black .5pt; mso-border-bottom-themecolor: text1; mso-border-left-alt: solid black .5pt; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: solid black .5pt; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 211.2pt;" valign="top" width="282"> <div align="center" class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;"> <span style="font-family: "Times New Roman",serif; font-size: 15.0pt; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Think (Believe)</span></div> </td> </tr> <tr style="height: 20.15pt; mso-yfti-irow: 3; mso-yfti-lastrow: yes;"> <td style="border-top: none; border: solid black 1.0pt; height: 20.15pt; mso-border-alt: solid black .5pt; mso-border-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: solid black .5pt; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 183.3pt;" valign="top" width="244"> <div align="center" class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;"> <span style="font-family: "Times New Roman",serif; font-size: 15.0pt; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Endeavor</span></div> </td> <td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 20.15pt; mso-border-alt: solid black .5pt; mso-border-bottom-themecolor: text1; mso-border-left-alt: solid black .5pt; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: solid black .5pt; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 211.2pt;" valign="top" width="282"> <div align="center" class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;"> <span style="font-family: "Times New Roman",serif; font-size: 15.0pt; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Try</span></div> </td> </tr> </tbody></table> <div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"> <br /></div> <div align="center" class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;"> <b><i><u><span style="font-family: "Times New Roman",serif; font-size: 20.0pt; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Benefits of Correctness</span></u></i></b></div> <div style="margin-left: .5in; mso-list: l16 level1 lfo17; text-indent: -.25in;"> <span style="font-family: Symbol; font-size: 15.0pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">        </span></span></span><span dir="LTR"></span><span style="font-size: 15.0pt;">Correctness in message helps in building confidence.</span></div> <div class="MsoListParagraphCxSpFirst" style="line-height: normal; mso-add-space: auto; mso-list: l16 level1 lfo17; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-indent: -.25in;"> <span style="font-family: Symbol; font-size: 15.0pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">        </span></span></span><span dir="LTR"></span><span style="font-family: "Times New Roman",serif; font-size: 15.0pt; mso-fareast-font-family: "Times New Roman";">The message is exact, correct and well-timed. </span></div> <div class="MsoListParagraphCxSpMiddle" style="line-height: normal; mso-add-space: auto; mso-list: l8 level1 lfo18; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-indent: -.25in;"> <span style="font-family: Symbol; font-size: 15.0pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">        </span></span></span><span dir="LTR"></span><span style="font-family: "Times New Roman",serif; font-size: 15.0pt; mso-fareast-font-family: "Times New Roman";">If the communication is correct, it boosts up the confidence level. </span></div> <div class="MsoListParagraphCxSpMiddle" style="line-height: normal; mso-add-space: auto; mso-list: l8 level1 lfo18; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-indent: -.25in;"> <span style="font-family: Symbol; font-size: 15.0pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">        </span></span></span><span dir="LTR"></span><span style="font-family: "Times New Roman",serif; font-size: 15.0pt; mso-fareast-font-family: "Times New Roman";">It checks for the precision and accurateness of facts and figures used in the message. </span></div> <div class="MsoListParagraphCxSpMiddle" style="line-height: normal; mso-add-space: auto; mso-list: l8 level1 lfo18; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-indent: -.25in;"> <span style="font-family: Symbol; font-size: 15.0pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">        </span></span></span><span dir="LTR"></span><span style="font-family: "Times New Roman",serif; font-size: 15.0pt; mso-fareast-font-family: "Times New Roman";">It makes use of appropriate and correct language in the message. </span></div> <div class="MsoListParagraphCxSpLast" style="line-height: normal; mso-add-space: auto; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"> <br /></div> <!--[if gte mso 9]><xml> <w:LatentStyles 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